Small word, big question.

When we asked ourselves why, we realised that xforwhy was not just about doing amazing creative work. We needed to do it the right way. As a wise man once said, “It’s not enough to do things better, we need to do better things”.

Here’s the thing. We’ve spent 15 years being part of the problem.

We love the creative challenge. We’re really good at it. We chose careers where we could go to ‘work’ in jeans and a t-shirt, listen to anti-social music in the studio, exercise our creative personalities. The best part is that we got paid for it too. The dream.

But it came with a compromise. More often than not, our skills were used to convince people to buy things that they don’t really need. Things that pollute, damage and deplete the planet. Sustain business practices and supply chains that gave little or no thought for the lives that they touched.

xforwhy is our opportunity to forge a different path.

Our values.

We are committed to working with individuals, brands, businesses and charities who understand their place in the world. Who care for their people, their supply chains, their customers and their footprint. Those who offer a substitute to the mass-produced. We believe real change happens from the ground up, and we’re looking for clients, brands and partners who feel the same. We know there’s a better way, and we want to help find it.

To coin a slightly cheesy phrase, we’ve chosen to be part of the solution, not part of the problem. To that end, we officially recognise the Climate Emergency. Since our inception, we have operated at better than net-zero by offsetting our carbon. We now have pending B Corp certification and as such have formally amended our company’s legal framework to reflect our commitment to business best practice and ensure we meet the highest standards of verified social and environmental performance.

If you’d like to read our Purpose Statement, you can find it here.

B Corp.

After a lot of hard work, we’re proud to announce that xforwhy is now a certified B Corp Pending company.

B Lab is a nonprofit network transforming the global economy to benefit all people, communities, and the planet. Certified B Corporations (or B Corps) are companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability.

We couldn't be happier to be on this journey, here’s to the future.

We offer a 20% discount to fellow B Corp members.

1% FTP.

We’ve put our money where our mouth is by joining the 1% For The Planet community. This means that we commit to donate at least 1% of all our sales (pre-tax) to non-profit, planet saving companies. We do this gladly and hope that this small step will both encourage our clients to join, as well as help save the world.

We offer a 20% discount to fellow 1% For The Planet members.


For each month that xforwhy has been in business, we buy a smartphone for a refugee through Care4Calais. The UK government confiscates refugees phones as soon as they arrive in the country, a practice that we believe is inhumane and isolating. So we want to help them access information, services and crucially keep them in contact with family and friends. Care4Calais is a volunteer run charity delivering essential aid and support to refugees living in the worst conditions across Northern France and Belgium, as well as once they arrive in the UK.

Since the inception of xforwhy we have purchased 21 smartphones for refugees through Care4Calais.

If you’d like to find out more or buy a refugee a tent, a pair of walking boots, a winter coat or a smartphone, or simply donate to this brilliant cause, click on the links below.


We know that carbon offsetting isn’t the answer, and we are always trying to reduce our carbon footprint. But for those things we can’t remove from our lives, we offset our annual carbon footprint via the United Nations Carbon Neutral Now offset programme. We always offset by donating to wind turbine projects, as we consider these to be the most environmentally friendly offset projects.

Since the inception of xforwhy we have operated at better than net-zero. We calculate our annual carbon footprint and offset a minimum of twice that.

Work with us.

Say hi, ask us why, tell us about your project.

© 2022 xforwhy