Small word, big question.
When we asked ourselves why, we realised that xforwhy was not just about doing amazing creative work. We needed to do it the right way. As a wise man once said, “It’s not enough to do things better, we need to do better things”.
Here’s the thing. We’ve spent 15 years being part of the problem.
We love the creative challenge. We’re really good at it. We chose careers where we could go to ‘work’ in jeans and a t-shirt, listen to anti-social music in the studio, exercise our creative personalities. The best part is that we got paid for it too. The dream.
But it came with a compromise. More often than not, our skills were used to convince people to buy things that they don’t really need. Things that pollute, damage and deplete the planet. Sustain business practices and supply chains that gave little or no thought for the lives that they touched.
xforwhy is our opportunity to forge a different path.
We are committed to working with brands, businesses and charities who offer an alternative. Who care for their people, their supply chains, their customers and their footprint. Those who offer a substitute to the mass-produced. We believe real change happens from the ground up, and we’re looking for clients, brands and partners who feel the same. We know there’s a better way, and we want to help find it.
To coin a slightly cheesy phrase, we’ve chosen to be part of the solution, not part of the problem. To that end, we officially recognise the Climate Emergency. Since our inception, we have operated at better than net-zero by offsetting our carbon. We now have pending B Corp certification and as such have formally amended our company’s legal framework to reflect our commitment to business best practice and ensure we meet the highest standards of verified social and environmental performance.
If you’d like to read our Purpose Statement, you can find it here.
Say hi, ask us why, tell us about your project.