When we asked ourselves why we should leave the shelter of our reliable, salaried positions & strike out into the scary world of ‘going it alone’ the answer felt pretty simple at first. Freedom. No more business bullsh*t, agency double-speak or office politics. Just meaningful, inspiring creative work delivered straight to the door of meaningful & inspiring brands. Human to human. Simple.
We quickly realised there was much more to it, a deeper desire for a bigger change in how we work and who we work for. An epiphany of sorts, and not a pleasant one: we’ve spent 15 years being part of the problem.
We love the creative challenge of our work. We chose careers where we could turn up in jeans & a t-shirt, listen to anti-social music in the studio, and exercise our creative personalities. The best part is that we got paid for it too. The dream.
But it came with a compromise. More often than not, our skills were used to convince people to buy things that they don’t really need. Things that pollute, damage and deplete the planet. Sustaining business practices and supply chains that gave little or no thought for the lives that they touched.
xforwhy is our opportunity to forge a different path, and do better things for better people.
We are committed to working with individuals, brands, businesses and charities who understand their place in the world. Who care for their people, their supply chains, their customers and their footprint. Those who offer a substitute to the mass-produced. We believe real change happens from the ground up, and we’re looking for clients, brands and partners who feel the same. To coin a slightly cheesy phrase, we’ve chosen to be part of the solution, not part of the problem. To that end, we partner with the companies & organisations below to do our bit.
If you’d like to read our Purpose Statement, you can find it here.
We love meeting new people. Feel free to drop us a line to say hi, talk about your project and find out how we can help you build your business.