Hey, nice to meet you.

We're Kate & Jamie Saunderson the founders of xforwhy. We started our own agency back in January 2021 because we wanted to create meaningful work for great people. We both honed our craft in the cut and thrust creative industries of London before relocating back to the West Country. Since then we've been growing our agency from the ground up. Assembling a team of creative heavyweights with a keen eye for big ideas and a positive attitude to life and work.

Here's a little more about us:

Kate has spent 20 years working in tech in the music and TV industries at companies like EMI, Channel 4 and Warner Music. She has a background in project management, data architecture & finance. She also happens to be a web designer. Her interests include maths and knitting, which make her an ideal dinner guest.

Jamie is an award-winning Creative Director with 15 years of strategic branding experience. He’s worked on some of the biggest global brands with some of the best agencies in the world, including Elmwood, Bloom & Design Bridge. His global rebrand of Persil has been immortalised in a Damien Hirst artwork, but he doesn’t like to talk about it (he does).

We're small on purpose.

We recognised early on in our xforwhy journey that being small has big advantages. It allows us to be nimble, react quickly and flex as needed. After all, every brief is different and every challenge unique.

We’ve chosen to remain a virtual studio. Pulling together a network of trusted creative collaborators from all over the world to suit the specific needs of each project. So no, we don’t have that swanky brick-walled studio that the other agency has. That puts some folks off, and that’s okay with us.

But for our clients, it means that their budget is spent on the brief, not the rent. It means that they get the best team for their project, not the only team for their project. For our team it means the freedom to live and work in a setting that makes us all happy, healthy and able to thrive.

That’s why we’ve embraced the power of small.

Our experience.

We’re grateful to have worked for so many amazing brands, companies and agencies in the past. We’ve travelled the world from India to the Czech Republic, from Sweden to Mexico in service of our amazing clients. We’re putting all our experience, all our passion and all our hard work into creating a positive change in the world, working with brands, charities, companies that feel the same.


New York Festivals, DBA Design Effectiveness, Mobius, D&AD New Blood, Pentawards, GDSA American Graphic Design Award, The Drum Chip Shop Awards.

Work with us.

Say hi, ask us why, tell us about your project.

© 2022 xforwhy