Nice to meet you

xforwhy was founded by Kate & Jamie Saunderson in September 2020. Let's face it, we had a lot of time to think about things that year.

Jamie is an award-winning graphic designer with 15 years of strategic branding experience, including Design Director at Elmwood & Bloom and Creative Director of Osborne Pike. He’s worked on some of the biggest global brands for clients like Heineken, Coca-Cola, Unilever and Mars.

Kate has spent 20 years working in tech for the music and TV industries at companies like EMI, Channel 4 and Warner Music. She has a background in web design, project management, data architecture & finance.

Our Experience

The Power of Small

Being small has big advantages. It allows us to be nimble, react quickly and flex as needed. After all, every brief is different and every challenge unique. We’ve chosen to embrace remote working and be a virtual studio. We pull together a network of trusted creative collaborators from all over the world to suit the specific needs of each project.

xforwhy doesn't have a swanky brick-walled studio or a ping pong table. For our clients, this means that their budget is spent on the brief, not the rent, and they get the best team for their project, not the only team. For our team, it means the freedom to live and work in a setting that makes us all happy, healthy and inspired.


New York Festivals, DBA Design Effectiveness, Mobius, D&AD New Blood, Pentawards, GDSA American Graphic Design Award, The Drum Chip Shop Awards.

Work with us.

We love meeting new people. Feel free to drop us a line to say hi, talk about your project and find out how we can help you build your business.