How we work

Some of them will be easy to answer: what do you do; who are your competitors; what are your audience looking for? Some will be harder: what do you want people to feel; what is the change you’re making; what’s with that colour palette? This will give us context, insight 
and inspiration.

We take all those findings, that brand gold-dust that we’ve uncovered, and melt it down into a powerful and inspiring creative brand strategy. We’ll look at mission, positioning, vision and values so that we can build on a foundation of purpose. The jumping off point for the design stage.

We'll sharpen our pencils, get the coffee on and fire up our creative muscles. We’ll hunt for elegant, ownable & impactful big ideas that bring your brand to life. No fleeting trends, no flights of fancy, no Pinterest. We’ll refine, craft and develop these ideas until we have a brand with depth, personality and power.

We’ll work with you at every step to find the best way to deploy your new brand and release it out into the wild. This might include artworking, web design, social media, packaging, copywriting, film etc. We’ll also teach you how to care for it with a usable, flexible brand guidelines document.