Aerospace Bristol

Brand positioning and identity for Bristol Aero Collection Trust’s new heritage museum and final home of the jewel in the collection - Concorde 216. Aerospace Bristol’s mission is to inspire, educate and entertain. Their focus is on championing STEM subjects and to act as a hub for learning in the local community. They are also a destination brand, that holds a permanent record of the pioneering engineering that has made the site in Filton world-famous.

Our idea was simple. An iconic paper aeroplane mark representative of ideas taking off. After all, the first aeroplane started as a sketch, the first engine a scribble on a page. The perfect symbol for a place where ideas take flight.

Created as part of the team at Elmwood.

What we did.

Brand Identity
Brand Positioning
Tone of Voice
“All great design is often obvious after the event, in addition a graphic identity needs to convey thought, meaning, personality, be memorable and connect as well to a child as to a sophisticated adult... but to be really outstanding it has to make other designers feel that they wish they had thought of it.”
Sebastian Conran
Aerospace Bristol Ambassador

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