The Casa Marin winery is set amid the steep chalk hills of D.O. Lo Abarca, a stone’s throw from the Pacific coast of Chile. It’s in this unique spot that they create some of the most celebrated cool-climate wines in the world. During the pandemic, they were forced to shut their doors to visitors. So If people couldn’t come to the winery, then the winery experience had to come to them. We developed a range of graphic identities to bring the brand to life online, starting with the playful ‘bottle-opener’ brand mark for Apascionados, an exclusive members-only wine club.
We created a way for them to bring a piece of the ruggedly beautiful landscape into peoples homes. Enter the Panoramic Gift Box, a gift box. Raw board gives a crafted, earthy feel & working in landscape format was an obvious solution to create a window into the terroir. We added premium details: a foiled map of the terroir (who’s mosaic shapes mirror the mosaics that the town of Lo Abarca is famous for), the seal of D.O. Lo Abarca and the satellite co-ordinates of the winery to add a sense of place and discovery. To truly bring the experience of Casa Marin into people's homes, a unique QR code is printed inside the box. When scanned, it takes you to a bespoke video message from the Marin family, who offer you a special message or a personal tutorial on the wine inside.
We then created an elegant, celebratory identity for their 20th Harvest Year - La Vigésima Cosecha. Our mark weaves together illustrative elements of the landscape, the vineyard and the cool, coastal elegance of the wine. We helped Casa Marin develop a suite of graphic elements that helped to tell the story of 20 fantastic years of wine making across social media and various branded touch-points. Here’s to 20 more years of great Chilean wine - Salud!
Senior Designer, 20th Cosecha: Sam Edwards
Print Artworking, Gift Box: Griffin
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