Pia Pelkonen is an Interior Designer on a mission to inspire her clients on a more sustainable way to refurbish, reimagine and create their dream homes.  She creates beautiful Interiors with a Green Soul, spaces designed to be lived in, not just looked at. We worked with Pia to develop her brand positioning, honing her mission and her ‘why’.  Building on this strategic foundation we crafted her visual identity, creating an infinite monogram.

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The new logomark elegantly intertwines her initials, her Green Soul and her commitment to sustainability in design. We rolled out the new visual identity and Tone of Voice across a brand-new website and brand guidelines.