Welcome to our rebrand of Ping! - a Community Interest Company helping to realise the full potential of the Independent Community News Network (ICNN).
Ping! supports hyperlocal journalists by providing free access to cutting edge news delivery technology and revenue streams. Driving a new era of development and growth within the sector whilst preserving its independence. Ping! bridges the gap between local journalism and national publishers. Local journalists get paid for their work whilst reaching a wider audience, national news networks gain access to an online platform identifying trends in emerging stories, gaining a first-to-know edge on breaking news.
We worked closely with the team at Ping! to develop their brand for launch. We creating a savvy and attention-grabbing visual language. A bold colour palette combines with a clean and crisp typographic mark that allows the onomatopoeia of the name to become the hero. We made a feature of the exclamation point to really land this idea. It becomes a radar-like sweep in the awesome brand animation created by the team at Omni Productions, literally pinging as new stories are identified. An anarchic punk-rock approach to brand activation helps position Ping! as a challenger to the news media status quo, whilst turning heads at the launch event. It allowed us to play with the visual language of disruption, referencing the cut-out tabloid news typography of the classic punk era.
We owe a huge ‘thank you!’ to the team at Omni Productions for bring our design thinking to life in such an awesome manner. Check out their case study and website right here.
We’re really grateful for the team at Ping! for their trust and belief. It was wonderful to work on a brand with a mission that is so close to our hearts. In an era of big corporation news dominance, here’s to the amplification of local voices.
"xforwhy were friendly, approachable, proficient and delivered exactly what we needed. They are brimming with ideas, and following a relatively short deep dive session into our business and what we were trying to achieve with our brand, they responded quickly and hit the mark. It was an inspiring, fun and engaging experience which we felt a part of through each step of the process. They were a pleasure to work with and we wouldn't hesitate to recommend them."
Company Director & Technical Manager, Ping News CIC
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