RefYouMe is a community action group working exclusively with refugee charities on the ground in Calais. RYMs mission is to remove the barriers to volunteering. They organise volunteering trips for the people of Bath & Bristol to donate their time to people in desperate need. 

We partnered with the team at Estrella Ventures who had already identified a fantastic name and made a great start on the visual identity.

Working with them we sharpened the RYM brand positioning before building this out into a meaningful brand identity that contained their core purpose - that everyone, irrespective of background, ethnicity or religion is equal and deserves equal access to the support of a community.

The result is a punchy and distinctive visual and verbal brand identity that strikes a crucial balance between messages; a hard-hitting narrative that frames the plight of refugees and an optimistic call to action for individuals looking to get involved.

So what are you waiting for? 

What we did.

Brand Identity
Brand Positioning
Tone of Voice

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