Zoe Curtis Modern Crochet

From her home in North Devon, Zoe Curtis channels her Cornish fishing village upbringing to create heart-stoppingly gorgeous crochet pieces that last a lifetime. When Zoe and her husband Matt asked us to help bring the brand to life, we jumped at the chance.

Our solution was simple - a beautiful monogram mark made of crochet hook and yarn, with just the right amount of salty sea dog. This is complimented by a custom wordmark sharing details of the crochet hook curl. The bold colour palette was inspired by Zoe’s cultural and stylistic choices, a nod to Wes Anderson, a salute to the nautical, and takes the brand far away from the expected into something entirely other. The brand is tied together with a verbal identity that is fun, irreverent and just a little bit Kernow.

What we did

Brand Identity
Tone of Voice
Typography / Lettering

“Kate and Jamie are a dream to work with. They are supportive, authentic and extremely perceptive, I really felt listened to and understood as their client. It can be intimidating or even lonely, at times, trying to build a brand from scratch, but you are immediately put at ease as you are welcomed into the xforwhy family.”

Zoe Curtis



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