Brand positioning and identity for Bristol Aero Collection Trust’s new heritage museum and final home of the jewel in the collection - Concorde 216. Aerospace Bristol’s mission is to inspire, educate and entertain. Our idea was simple. An iconic paper aeroplane mark representative of ideas taking off. After all, the first aeroplane started as a sketch, the first engine a scribble on a page. The perfect symbol for a place where ideas take flight.

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Created as part of the team at Elmwood.

Badgells Wood is an off-grid woodland campsite nestled in the North Kent Downs Area of Outstanding Natural Beauty. It’s a place for hands-on adventure and playful exploration. That’s where the inspiration for the new branding was born. We created our identity using nothing but natural materials found in and around the woodland itself - paper and charcoal from the trees, chalk from the hillside. These were used to gather the textures that formed the basis for our identity - a suite of textural ‘Badgells Wood B’ icons. The icons were complimented by a wordmark in charcoal, created for us by Alison Carmichael.

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Bird Kitchen Clothing was founded by food writer, cafe owner and all 'round good egg Vicky North back in 2019. Working with former Toast pattern cutter, Nicola Ridd-Davies, Vicky injected tailoring into the kitchen apron and created something beautiful, long-lasting and comfortable to wear. The apron reimagined. We partnered with Bird on the second phase of their development, crafting an engaging and versatile brand identity that any cook or kitchen creative would be proud to wear.

An idyllic camping and glamping site hidden away on the banks of the River Vyrnwy in the heart of Wales. At the heart of this secluded space is a beautiful working farm and farmhouse that has stood, offering shelter and respite, since 1664. Its solid Tudor-style beams are the first thing you see as you drive onto the farm, and they seemed the perfect inspiration for the identity. We used this lattice-work construction as a framework to create a suite of identities for each facet of Camp Plas, giving the Boathouse, Meadow, Barn and woodland hideaway their own unique brand mark and colours. We also helped Barney & Charlotte develop the Dolanog Dippers, their very own exclusive wild-swimming club. The Dippers have their own logo and, if you feel brave enough to take the plunge, an exclusive membership patch for full bragging-rites.

A sweary collaboration between xforwhy and The Counter Press. We wanted to mark an improbable (and unbelievable) first year in business by creating something special just for fun. So we teamed up with Elizabeth & David, the generous and talented souls behind the analogue heaven that is The Counter Press.

 They guided us patiently on a journey outside of our pixel-perfect comfort zones as we created this letterpress printed celebration of independent creative spirit.

The Casa Marin winery is set amid the steep chalk hills of D.O. Lo Abarca, a stone’s throw from the Pacific coast of Chile. It’s in this unique spot that they create some of the most celebrated cool-climate wines in the world. We've worked with them on various projects, from a playful ‘bottle-opener’ brand mark for Apascionados, an exclusive members-only wine club to a celebratory identity for their 20th Harvest Year - La Vigésima Cosecha.

Daisy Bass is a Humanistic & Integrative Counsellor working exclusively with young people. We created a simple, restrained identity for her based on talking, listening and the cyclical nature of the counsellor/client relationship. A simple idea forms the core of the identity. The tessellating speech mark forms a spiral - a symbol that underpins Daisy’s methodology. It also happily doubles as a covert daisy symbol, but don’t tell anyone. These ideas carry through to the word mark, replacing the ‘tittle’ (or dot) of the ‘i’ to create a subtle call-back to the logo.

DiveUK case study coming soon.

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Durahaus is on a mission to move the eco-building trade forwards. The team approached us for help with naming and branding for their new company and, of course, we jumped at the chance. The name combines durability and Nudura® - the modular material that is used to create such eco-efficient buildings. The addition of ‘haus’ not only creates a unique and trademark-ready brand name but adds a little ‘vorsprung durch technik’ to their moniker too. When it comes to the logo we felt that simplicity was the best policy. Our logo combines a house, a play button and, happily, makes a ‘D’ for us as well. Combining all of this with a bold colour palette that takes inspiration from the classic high-vis world of the construction site we created an iconic, modern identity for Durahaus team.

We were thrilled to be asked to create a new logo and associated brand elements for the soft launch of National Trails UK. A new body set up to be ‘the independent champion for National Trails across England, Wales, Scotland and Northern Ireland. Our mission was simple - find a way in which NTUK could have a distinctive identity that didn’t overshadow or outcompete the existing brands of the individual trails in the UK. Our solution was to use another icon of the Trails as the cornerstone of our identity, the instantly recognisable Finger Post. Synonymous with every trail in the UK, a unifying visual asset and a wonderful metaphor for an organisation leading the way.

Louise and Anna are both keen fashionistas. They decided to turn over a new leaf after reassessing their relationship with fast-fashion. They soon become addicted to seeking out amazing vintage & pre-loved items and New Leaf was born. Like all start-ups they had a tiny budget but big dreams. We knew that we needed to create an identity that punched above its weight, one that oozes high fashion, an eco-conscious mission and doesn’t add yet another ‘leaf logo’ to the pile. Our solution to this challenge was based on a simple premise - from the scattered seed, the New Leaf grows. The result is an iconic identity that will grow with their business.

Pia Pelkonen is an Interior Designer on a mission to inspire her clients on a more sustainable way to refurbish, reimagine and create their dream homes.  We worked with Pia to develop her brand positioning, honing her mission and her ‘why’.  Building on this strategic foundation, we crafted her visual identity, creating an infinite monogram. The new logomark elegantly intertwines her initials, her Green Soul and her commitment to sustainability in design.

Welcome to our rebrand of Ping! - a Community Interest Company helping to realise the full potential of the Independent Community News Network (ICNN).
 Ping! supports hyperlocal journalists by providing free access to cutting edge news delivery technology and revenue streams. We worked closely with the team at Ping! to develop their brand for launch. We created a savvy and attention-grabbing visual language. A bold colour palette combines with a clean and crisp typographic mark that allows the onomatopoeia of the name to become the hero.

 We made a feature of the exclamation point to really land this idea. It becomes a radar-like sweep in the awesome brand animation created by the team at Omni Productions, literally pinging as new stories are identified. An anarchic punk-rock approach to brand activation helps position Ping! as a challenger to the news media status quo, whilst turning heads at the launch event.

RefYouMe is a community action group working exclusively with refugee charities on the ground in Calais. RYMs mission is to remove the barriers to volunteering. They organise volunteering trips for the people of Bath & Bristol to donate their time to people in desperate need. 

We partnered with the team at Estrella Ventures who had already identified a fantastic name and made a great start on the visual identity. We sharpened the RYM brand positioning before building this out into a meaningful brand identity that contained their core purpose - that everyone, irrespective of background, ethnicity or religion is equal and deserves equal access to the support of a community.



RSJ is owned by Jamie’s brother Rob, so we had to do the identity. Seriously, we had to. Rob has built a thriving business from his workshop in Ilminster, Somerset. His client base ranges from high-end London retail outlets to fashion houses, grade 1 listed estates to discerning home improvers. Built on a simple big idea, we created a brand identity and tone of voice that represents his craft, professionalism, and personality.

Seth Baccus Guitars website case study coming soon.

SignUp is a free Google Chrome Extension that overlays sign language interpretations onto movies and TV shows for Disney+ and Netflix. Created in 2021 during the pandemic by the then 17 year old Mariella Satow, it is a world first and went viral overnight. We developed an identity for SignUp that’s loaded with meaning. Built around the universal symbol for sign language, we gave our logo eyes - a literal link to the brand purpose. Combined, these two elements create a logo that’s packed full with the type of playful character you’ll find in your favourite kids movie or Disney animation. The end result is joyful, iconic and loveable. A brand identity that holds its own in the logo-heavy world of streaming and apps yet is both engaging for the young SignUp audience and deeply meaningful too.

From her home in North Devon, Zoe Curtis channels her Cornish fishing village upbringing to create heart-stoppingly gorgeous crochet pieces that last a lifetime. When she asked us to help bring the brand to life, we jumped at the chance. Our solution was simple - a beautiful monogram mark made of crochet hook and yarn, with just the right amount of salty sea dog. This is complimented by a custom wordmark sharing details of the crochet hook curl. The bold colour palette was inspired by Zoe’s cultural and stylistic choices, a nod to Wes Anderson, a salute to the nautical, and takes the brand far away from the expected into something entirely other.